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The dental SEO blog
New articles every week on what gets a dental practice found today: on Google, on the map and in AI answers. Written in plain language, within the rules set by the French Dental Council.
Dental practice blog: worth it or a waste of time? When to write, what about, and how often
The four-question test before starting a blog, a table of the topics that work and the ones that do nothing, a sustainable pace, the Dental Council's line, and the check to run yourself.
Read the article September 23, 2026Google Business Profile for a multi-dentist practice: one profile, or one per dentist?
The rule Google has written for group practices, the conditions a dentist must meet to have a profile, the table of setups, the name of each profile under the Dental Council's rules, the seven steps to get things in order and the ten-minute check.
Read the article September 21, 2026Dental marketing: what the code of ethics allows, and the five levers that bring in patients
Marketing vocabulary translated into the French framework, a table of eight common practices checked against the articles of the code, the five levers ranked by what they require, a ninety-day plan and the ten-minute check.
Read the article September 18, 2026Cosmetic dentistry SEO: getting your practice found without buying visibility
What changes when the treatment is cosmetic: the patient comes from far away and compares, a table of the words they type, one page per treatment, what to show instead of before-and-after photos, and the ten-minute check.
Read the article September 17, 2026Instagram indexed by Google: what it changes for a dental practice
The exact scope of Google and Bing indexing for Instagram professional accounts, the catch with Stories, and what it changes about what a dental practice posts.
Read the article September 17, 2026What to post on a dental practice's Instagram: the list of what is allowed
Ten posts a dental practice can publish on Instagram, why each one complies, and the common advice that puts the dentist in breach.
Read the article September 17, 2026Dental SEO results: how many new patients, and how to measure it
The four numbers that measure dental SEO results, a table showing where to read each one and what it does not tell you, the front desk tracking sheet, and an honest way to count new patients.
Read the article September 17, 2026Dentist influencer: what the Dental Council allows, and what crosses the line into misconduct
The Dental Council's framework for a dentist influencer: yes in a strictly private capacity, yes with conditions in a professional capacity, no as soon as one of the listed practices appears.
Read the article September 17, 2026Facebook page for a dental practice: what it is really for
The three roles of a dental practice's Facebook page (accurate information, hiring and an older patient base), followed by the checklist to run.
Read the article September 17, 2026Social media ethics for dentists: what the Dental Council writes, article by article
The code of ethics articles that govern a practice account, quoted in full, the exact weight of the Dental Council's three sources, and the list of what is written nowhere.
Read the article September 16, 2026Redesigning a dental practice website: the five questions that settle it
Five questions to find out whether to redesign a dental practice website or fix it, with the decision table, the fifteen-minute check and the order of operations if you do redesign.
Read the article September 15, 2026Moving a dental practice: the step-by-step checklist to stay visible on Google
The online timeline for moving a dental practice: Google Business Profile edited rather than recreated, website, Doctolib, directories, AI search, and the first-month check.
Read the article September 12, 2026Is advertising banned for dentists? The seven levers you are still allowed to use
Seven visibility levers allowed by the code of ethics, each with the rule, the concrete action and the mistake to avoid.
Read the article September 12, 2026The seven mistakes we see on dental practice websites
Seven common mistakes on dental practice websites, each with a one-minute test, what it costs and the fix.
Read the article September 12, 2026Does your dental practice show up in ChatGPT? The ten-minute method to check
Five questions, three AI tools, one scoring grid: the method to measure for yourself how present your practice is in ChatGPT, Gemini and Perplexity.
Read the article September 12, 2026Buying a dental practice: what to do with the website, the Google Business Profile and the name
What a dentist buying a practice needs to recover online (Google Business Profile, domain name, website and Doctolib), and how to keep the link with the old name patients still type.
Read the article September 12, 2026How long dental SEO takes: when will your practice show up on Google?
What moves fast, what takes months and what is in no one's hands in a dental practice's SEO, plus the markers to track progress without waiting on a ranking.
Read the article September 12, 2026Dental implant SEO: search visibility for a practice that places one hundred implants a year
What changes when the treatment is an implant: the complete implant page, pages for each situation, the word "implant" everywhere, your place in AI answers and the Dental Council rules.
Read the article September 12, 2026Google reviews and your dental practice: what the code of ethics really says
What the code of ethics says about Google reviews, the Dental Council's position, a cautious line of conduct and two replies compared for a fictional practice.
Read the article September 12, 2026How AI reads a dentist website, and why yours may be invisible
The path an AI crawler takes to your website, and the four walls that make it invisible: scripts, blocking, vague text, no outside sources, with the test and the fix for each.
Read the article September 12, 2026What you are allowed to display on your dentist website: titles, degrees, specialties
The title reserved for the three specialties, the right wording for implant and cosmetic dentistry, the rule for unrecognized degrees, and before-and-after examples.
Read the article September 12, 2026One page per treatment: why the "dental implant" page on your dentist website matters more than the home page
What a treatment page must contain, in order, a sample outline for a fictional practice, and the eight to ten pages a general or implant practice should have.
Read the article September 12, 2026Dentist plus city on Google Maps: how Google picks the three practices in the local pack
Google's three official criteria for the map, what they mean for a dental practice, and a method to check your ranking from three spots in your city.
Read the article September 12, 2026Dental fees on your practice website: what the law requires and how to present them
The duty to inform patients about fees, the procedures to list under the 2018 order and Dental Council guidance, and a model for a clear page with a dated table.
Read the article September 12, 2026Agency, freelancer or DIY: how to choose who handles your dental practice's SEO
The time, the limits and the risks of each path, then the eight questions to ask a provider before signing, with the red flags.
Read the article September 12, 2026What to put on a dental practice website: the twelve things a patient looks for before calling
The twelve things a patient looks for on a dentist's website, in their order, each with where it belongs and the common mistake, followed by a ten-minute test.
Read the article GlossaryDental SEO glossary: 55 terms every dentist should know, explained simply
The vocabulary of dental SEO, from your Google Business Profile to AI crawlers, each term defined in one paragraph, with what it changes for your practice.
Read the articleTo go further: our guides and our pages on dental SEO, the dental practice website, the Google Business Profile for dentists, AI search visibility and social media for your practice.
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