A dental practice website that brings in patients

What a dental practice website is really for

Patients rarely land on your website by chance. They typed a treatment and a city, saw your practice on the map, or an AI cited it. They open your website to answer three questions: does this practice offer the treatment I need, can I trust it, and how much will it cost? If they find all three answers in under a minute, they call. If not, they go back to the list.

Google and AI tools read the same website, with the same expectations. A website that serves patients well is a website that ranks well. The two goals never conflict. Whether you call it a dental website, a dentist website or a practice website, it is the same thing, with the same rules.

The pages that make the difference

One page per treatment

Single implant, full-arch implants, veneers, crowns, clear aligners, whitening, periodontics: each treatment deserves its own page. That is what patients type, and that is what Google ranks. Each page explains the process, the number of appointments, the recovery, the alternatives and the fees. A single “our treatments” page that lists everything in ten lines ranks for nothing.

Fees, displayed

Informing patients about fees is a legal obligation, and it is also the first thing patients look for. A practice that displays its fees, or a clear range, reassures patients and avoids calls that go nowhere. AI tools use this too: a practice that states “single implant, from a given amount” is cited more often than a practice that says nothing.

The patient journey

First consultation, exam, treatment plan and estimate, treatment, follow-up: describing what will happen takes away the fear of the unknown. It is also a page AI tools readily draw on when a patient asks “what happens when you get an implant?”.

The team and the practice

Each practitioner's background, qualifications and areas of practice, and the practice's equipment (cone beam CT, digital impressions, surgical suite). All of this is allowed by the code of ethics, and all of it helps patients choose.

Practical information, identical everywhere

Address, phone number, opening hours, directions, appointment booking. This information must be exactly the same on your website, on your Google Business Profile and in your directory listings. The slightest difference raises doubts for Google and for AI tools alike.

What Google and AI tools also require

• Speed. A website that takes more than three seconds to load on a phone loses patients and rankings. Our websites load in under two seconds, images included.
• Readability on a phone. Most searches for a dentist happen on mobile. The website is designed for a phone screen first, then for desktop.
• Structured data. Schema markup, invisible to visitors but readable by machines: practice name, address, opening hours, practitioners, treatments, frequently asked questions. It is the part AI tools read first.
• An address that belongs to you. Your domain name is yours, and so is your website. If you ever leave, everything leaves with you.

How we design your website

We start from the diagnostic: what your patients search for in your city, what neighboring practices do, and what is missing from your current website. We then write every page, you read and approve the texts, and we publish. If you already have a website that works, we keep what works: the web address, the pages that rank, the useful content.

Three examples of the websites we design can be seen on the home page: a Paris practice, a seven-person practice in Lyon and a clinic in Luxembourg. Each website is built for one specific practice, its treatments, its city and its patients.

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