Your Google Business Profile: the practice the map shows first

What a Google Business Profile is, and why it matters so much

Your Google Business Profile (formerly “Google My Business”) is the block that appears on the map and to the right of the results when someone searches for your practice: name, address, opening hours, phone number, photos, reviews, directions button. It often already exists, created by Google from public data, sometimes with errors nobody has ever corrected.

For a patient searching “dentist near me”, it is the first thing they see. Google chooses the three practices shown using three criteria it makes public: relevance (does the profile match what the patient is looking for?), distance, and prominence (what Google knows about the practice, on the profile and elsewhere). Distance cannot be changed. The other two can be worked on.

What we do on your profile

Taking back control

We check that you really own it, recover access if a former provider kept it, and remove duplicates. An unclaimed profile can be edited by anyone.

Completing it fully

The right primary and secondary categories (for example Dentist, Dental Implants Provider, Orthodontist), actual opening hours including public holidays, a description of the practice, treatments offered, directions and access, practitioners. A complete profile ranks better than a half-empty one, and it avoids pointless calls.

Adding real photos

Front of the building, reception, treatment room, team, equipment. Photos taken in your practice, not stock images. They reassure patients and they signal to Google that the profile is active.

Making everything consistent

Name, address and phone number (NAP) and opening hours must match letter for letter on your website, on your profile and in directories and citations (Ameli, the national health insurance directory; Doctolib, France's leading online booking platform; PagesJaunes, the French Yellow Pages; professional directories). We list every discrepancy and we fix it.

Keeping it active

One post a month (a new treatment, new equipment, summer hours), answers to the questions asked in the profile's Q&A, and a check of the information. Google favors profiles that are kept up to date.

Reviews, within the Dental Council's rules

Reviews carry weight in local rankings and in the patient's decision. For dentists, the rules call for precision: no article of the code prohibits asking a patient for a review, but in 2025 the French Dental Council (Ordre national des chirurgiens-dentistes) called for reviews of practitioners to be removed, and the code prohibits citing third-party testimonials in your communication. So we never run review collection: that is our line, and it keeps you safe. On the other hand, we help you reply to existing reviews, positive or negative, with short, courteous and general replies, never confirming that someone is your patient and never mentioning a treatment: patient confidentiality applies on Google too.

Google Business Profile and website: the two together

Your profile does not work alone. Google links it to your website: if the website confirms the same information, describes the same treatments and names the same practitioners, the profile gains relevance. That is why we always work on the website and the profile at the same time, and why the whole thing ends up being read by AI tools as well, which use the Google Business Profile as a trusted source.

The diagnostic measures your current place on the map, practice by practice, with the competing practices named. It is often the most telling part of the call.

Book my practice diagnostic